From the New Statesman interview with the great man!
The great secret weapon! What is it Alex? It's a Cause! An Objective! An ideal!!
Yes yes!! How excellent - pray do tell us more. Enthuse me please! What is it?
Well.... it's the resurrection of a ...... medieval kingdom
That's an ideal? Wow, wouldn't that be great right across Europe. What a corker of an ideal.
Gawd help us.